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For Sale by Owner (FSBO) Tips
Here are some great articles to help when
trying to sell your home on your own. Don't hesitate to
call me if I can help you in any way.
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The following articles are reprinted from
Realtor Magazine Online by permission of the
National Association of Realtors. Copyright
2004. All rights reserved.
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Consider comparables. What have other homes
in your neighborhood sold for recently? How
do they compare to yours in terms of size,
upkeep, and amenities?
-
Consider competition. How many other houses
are for sale in your area? Are you competing
against new homes?
-
Consider your contingencies. Do you have
special concerns that would affect the price
you’ll receive? For example, do you want to
be able to move in four months?
-
Get an appraisal. For a few hundred dollars,
a qualified appraiser can give you an
estimate of your home’s value. Be sure to
ask for a market-value appraisal. To locate
appraisers in your area, contact The
Appraisal Institute (www.appraisalinstitute.org)
or ask a REALTOR
for some recommendations.
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Ask a lender. Since most buyers will need a
mortgage, it’s important that a home’s sale
price be in line with a lender’s estimate of
its value.
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Be accurate. Studies show that homes priced
higher than 3 percent over the correct price
take longer to sell.
-
Know what you’ll accept. It’s critical to
know what price you’ll accept before
beginning a negotiation with a buyer.
Open House Tips
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Advertise your open house. Ideally you
should advertise both the weekend before and
the weekend of the open house. Check with
the local paper to see when their ad closing
deadlines are.
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Create a property summary sheet. This sheet
gives prospective buyers an overview of your
home. Include dimensions for each room,
copies of a property survey, summaries of
utility costs and property taxes, and a list
of when capital items, such as roofs and
furnace, were added.
-
Develop a sign-in form for prospects’
addresses. You’ll ideally want both phone
numbers and e-mail addresses to follow up
with prospective buyers.
-
Put up signs. One or two days before the
open house, place directional signs at major
intersections within three to four blocks of
your house. Be sure you check on anti-sign
regulations in your area.
-
Get your house ready. Remove clutter, clean
your house, wash your windows, add flowers,
turn on lights, open draperies and blinds,
remove valuables and breakables, confine
pets, turn on soft music, and set up a table
for your property fact sheet near the
entrance.
-
Develop a follow-up sheet. Getting feedback
on your home from prospects who attended
your open house will give you a better
understanding of how to make your home more
appealing to buyers.
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Real estate attorney
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Appraiser
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Home inspector
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Mortgage loan officer
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Environmental specialist
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Lead paint inspector
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Radon inspector
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Tax adviser
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Sanitary systems expert
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Occupancy permit inspector
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Zoning inspector
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Survey company
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Flood plain inspector
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Termite inspector
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Title company
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Insurance consultant
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Moving company
Used with
permission from Kim Daugherty, Real Estate
Checklists and Systems (www.realestatechecklists.com).
Forms You May Need to Sell Your Home
1.
Property Disclosure Forms. These forms require
you to reveal all known material defects to your
property. Check with your state government to
see if there is a special form required in your
state.
2.
Purchasers Access to Premises Agreement. This
agreement sets conditions for permitting the
buyer to enter your home for activities such as
measuring for draperies before you move.
3.
Sales Contract. The agreement between you and
the seller on terms and conditions of sale.
Again, check with your state real estate
department to see if there is a required form.
4.
Sales Contract Contingency Clauses. In addition
to the contract, you may need to add one or more
attachments to the contract to address special
contingencies—such as the buyer’s need to sell a
home before purchasing yours.
5.
Pre- and Post-Occupancy Agreements. Unless
you’re planning on moving out and the buyer
moving in on the day of closing, you’ll need an
agreement on the terms and costs of occupancy
once the sale closes.
6.
Lead-Based Paint Disclosure Pamphlet. If your
home was built before 1978, you must provide the
pamphlet to all sellers. You also must have
buyers sign a statement indicating they received
the pamphlet.
7. Other
forms based on the state your home is in.
Unless the
buyer who makes an offer on your home has the
resources to qualify for a mortgage, you may not
really have a sale. If possible, try to
determine a buyer’s financial status before
signing the contract.
1.
Has the buyer been pre qualified
or pre approved (better) for a mortgage. Such
buyers will be in a much better position to
obtain a mortgage promptly.
2.
Does the buyer have enough money
to make a down payment and cover closing costs?
Ideally, a buyer should have 20 percent of the
home’s price as a down payment and between 2
percent and 7 percent of the price to cover
closing costs.
3.
Is the buyer’s income sufficient
to afford your home? Ideally, buyers should
spend no more than 28 percent of total income to
cover PITI (principal, interest, taxes, and
insurance).
4.
Does your buyer have good credit?
Ask if he or she has reviewed and corrected a
credit report.
5.
Does the buyer have too much debt?
If a buyer owes a great deal on car payments,
credit cards, etc., he or she may not qualify
for a mortgage.
FSBO - What to
expect
1. Sellers perceive they will
save money by not paying a real estate fee. In
reality it is the buyer who saves the money
because the buyer usually offers the market
value less the normal real estate fee.
2. For sale by owner signs
attract
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Bargain hunters
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Unqualified buyers
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Lookie Lous – how is your
home decorated or what does it look like
inside
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Those that may not be
qualified to by your home
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Any stranger who can walk
through your home and look through your
house
Expect to be
a prisoner in your own home
waiting for the phone to ring or someone to
stop buy
THE FSBO FOLLY - TO DREAM THE IMPROBABLE DREAM
By Joe Klock, Sr., CRB, CRS
Whether it's piddling away money on the lottery
or chasing rainbows in the latest revival of
pyramid clubs, the American public seems
ever-willing to pursue the
something-for-almost-nothing dream.
Home sellers are no exception. A small, but
noteworthy, number of them continue to opt for
the "FSBO" (for sale by owner) route in
marketing their homes.
Basic question: Can a home be sold without the
help of a competent, full-service Realtor?
Honest answer: Of course it can, but does it
make economic sense to do it that way?
Seldom, indeed - and I saw no hard evidence to
the contrary during more than 50 years in the
residential brokerage field.
Before you dismiss my opinion as merely the
self-serving view of an industry loyalist,
please read on; if you're ever going to sell a
home, you'll be glad you did.
I'm (safely) assuming that, as a seller, you
will be interested in realizing the highest
price obtainable. (If the proceeds don't matter,
any old marketing plan will do, including an
absolute auction or accepting the first cash
offer of a speculator.)
Realizing that the highest obtainable price is
possible only - repeat, only - if you can expose
the property to the best market, in terms of
size and quality, and if you have the
proficiency to identify, satisfy and obtain a
commitment from the best-qualified buyer.
Let's first examine quantity. Unless your home
comes to the attention of the largest possible
pool of potential buyers, you can't be even
marginally sure that the best offer you received
represents the best price obtainable.
Consider the facts: Although a Realtor may spend
thousands of dollars each month on advertising
and may have hundreds of yard signs dotting the
landscape, only about 20 percent of actual
buyers will be attracted by these media.
So much for doing it yourself: How many of that
20 percent will be attracted by your single yard
sign and occasional ad?
So much, too, for the fringe marketers who will
sell you a sign, help you write ads and tell you
how to generate a few prospects.
If you want to realize that "best price
obtainable," you must challenge the whole
market, not just a small slice of it..
How to reach the other 80 percent? That's where
the quality of the market comes in.
In a full-service real estate firm, about 30
percent of its buyers are brought to the table
by cooperating brokers.
It is axiomatic that the best-qualified buyers
are availing themselves of the (usually) free
services offered by real estate professionals.
Why should they track down ads and signs when a
competent practitioner will sift through the
available inventory and match their dreams with
reality?
The professionals who attract those best buyers
play for pay - and the good ones are worth every
one of the six figures in their incomes.
The only motive, then, that could possibly lure
buyers to a for-sale-by-owner home would be the
hope of saving the same commission that the FSBO
is trying to save - a bit of logic that seems to
escape many do-it-yourselfers.
Thus, both the optimum quantity and quality of
your potential pool of buyers will be available
only through the help of competent
professionals, who also supply the third
necessary ingredient - proficiency.
It takes skill, experience and objectivity to
find, qualify, service and sell a prospective
home buyer in an arena where dozens, if not
hundreds, of homes, sellers and agents are vying
for the same prospects.
It is naive to hope that rank amateurs or
cut-rate counselors could effectively compete
with full-time experts whose economic lives
depend on delivering satisfactory service to
buyers and sellers on a daily basis.
There's no law against being your own doctor or
lawyer, or hiring a partially qualified person
in either profession, but it is foolish to do
so.
A bargain, either in goods or services, is
measured not so much by what you pay as what you
get in return.
In real estate, if you pay less, you settle for
inferior marketing. If you settle for inferior
marketing, the cost in net proceeds will far
exceed the commission dollars you thought you
were saving.
Only exposing your home to the best market, in
terms of quantity and quality, coupled with
proficient marketing services, can put that
highest obtainable price in your pocket or
purse.
Bottom line: One way or another, when a home is
sold, someone ALWAYS
pays a commission!
Joe Klock, Sr., CRB, CRS is a syndicated
columnist and freelance writer in Key Largo,
Florida. For more "Klockwork," visit
www.joeklock.com. |
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