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Stephen Rosenbaum

CPA, MBA, e-PRO

Broker - Realtor

 

A Full Service Low Cost Broker

 

Working for you!

 

760.695.8485
 
 
 

Fallbrook, Bonsall, Oceanside, Temecula and North San Diego County Specialist
 

Click About Fallbrook for great information on this area!

 
  For Sale by Owner (FSBO) Tips

Here are some great articles to help when trying to sell your home on your own. Don't hesitate to call me if I can help you in any way.

Tips on how to price your home

Open house tips

Service providers you may need when you sell

Forms you may need to sell your home

Is your buyer qualified

FSBO - What to expect

FSBO Folly - To dream the improbable dream

The following articles are reprinted from Realtor Magazine Online by permission of the National Association of Realtors. Copyright 2004. All rights reserved.

 

Tips on How to Price Your Home
 

  • Consider comparables. What have other homes in your neighborhood sold for recently? How do they compare to yours in terms of size, upkeep, and amenities?

  • Consider competition. How many other houses are for sale in your area? Are you competing against new homes?

  • Consider your contingencies. Do you have special concerns that would affect the price you’ll receive? For example, do you want to be able to move in four months?

  • Get an appraisal. For a few hundred dollars, a qualified appraiser can give you an estimate of your home’s value. Be sure to ask for a market-value appraisal. To locate appraisers in your area, contact The Appraisal Institute (www.appraisalinstitute.org) or ask a REALTOR for some recommendations.

  • Ask a lender. Since most buyers will need a mortgage, it’s important that a home’s sale price be in line with a lender’s estimate of its value.

  • Be accurate. Studies show that homes priced higher than 3 percent over the correct price take longer to sell.

  • Know what you’ll accept. It’s critical to know what price you’ll accept before beginning a negotiation with a buyer.

Open House Tips 

  • Advertise your open house. Ideally you should advertise both the weekend before and the weekend of the open house. Check with the local paper to see when their ad closing deadlines are.

  • Create a property summary sheet. This sheet gives prospective buyers an overview of your home. Include dimensions for each room, copies of a property survey, summaries of utility costs and property taxes, and a list of when capital items, such as roofs and furnace, were added.

  • Develop a sign-in form for prospects’ addresses. You’ll ideally want both phone numbers and e-mail addresses to follow up with prospective buyers.

  • Put up signs. One or two days before the open house, place directional signs at major intersections within three to four blocks of your house. Be sure you check on anti-sign regulations in your area.

  • Get your house ready. Remove clutter, clean your house, wash your windows, add flowers, turn on lights, open draperies and blinds, remove valuables and breakables, confine pets, turn on soft music, and set up a table for your property fact sheet near the entrance.

  • Develop a follow-up sheet. Getting feedback on your home from prospects who attended your open house will give you a better understanding of how to make your home more appealing to buyers.

 

Service Providers You May Need When You Sell Your Home

  • Real estate attorney

  • Appraiser

  • Home inspector

  • Mortgage loan officer

  • Environmental specialist

  • Lead paint inspector

  • Radon inspector

  • Tax adviser

  • Sanitary systems expert

  • Occupancy permit inspector

  • Zoning inspector

  • Survey company

  • Flood plain inspector

  • Termite inspector

  • Title company

  • Insurance consultant

  • Moving company

Used with permission from Kim Daugherty, Real Estate Checklists and Systems (www.realestatechecklists.com).

Forms You May Need to Sell Your Home

1. Property Disclosure Forms. These forms require you to reveal all known material defects to your property. Check with your state government to see if there is a special form required in your state.

2. Purchasers Access to Premises Agreement. This agreement sets conditions for permitting the buyer to enter your home for activities such as measuring for draperies before you move.

3. Sales Contract. The agreement between you and the seller on terms and conditions of sale. Again, check with your state real estate department to see if there is a required form.

4. Sales Contract Contingency Clauses. In addition to the contract, you may need to add one or more attachments to the contract to address special contingencies—such as the buyer’s need to sell a home before purchasing yours.

5. Pre- and Post-Occupancy Agreements. Unless you’re planning on moving out and the buyer moving in on the day of closing, you’ll need an agreement on the terms and costs of occupancy once the sale closes.

6. Lead-Based Paint Disclosure Pamphlet. If your home was built before 1978, you must provide the pamphlet to all sellers. You also must have buyers sign a statement indicating they received the pamphlet.

 7. Other forms based on the state your home is in.

Is Your Buyer Qualified?

Unless the buyer who makes an offer on your home has the resources to qualify for a mortgage, you may not really have a sale. If possible, try to determine a buyer’s financial status before signing the contract.

1.     Has the buyer been pre qualified or pre approved (better) for a mortgage. Such buyers will be in a much better position to obtain a mortgage promptly.

2.     Does the buyer have enough money to make a down payment and cover closing costs? Ideally, a buyer should have 20 percent of the home’s price as a down payment and between 2 percent and 7 percent of the price to cover closing costs.

3.     Is the buyer’s income sufficient to afford your home? Ideally, buyers should spend no more than 28 percent of total income to cover PITI (principal, interest, taxes, and insurance).

4.     Does your buyer have good credit? Ask if he or she has reviewed and corrected a credit report.

5.     Does the buyer have too much debt? If a buyer owes a great deal on car payments, credit cards, etc., he or she may not qualify for a mortgage.

FSBO - What to expect

1. Sellers perceive they will save money by not paying a real estate fee. In reality it is the buyer who saves the money because the buyer usually offers the market value less the normal real estate fee.

2. For sale by owner signs attract

  • Bargain hunters

  • Unqualified buyers

  • Lookie Lous – how is your home decorated or what does it look like inside

  • Those that may not be qualified to by your home

  • Any stranger who can walk through your home and look through your house

Expect to be a prisoner in your own home waiting for the phone to ring or someone to stop buy

THE FSBO FOLLY - TO DREAM THE IMPROBABLE DREAM

By Joe Klock, Sr., CRB, CRS

Whether it's piddling away money on the lottery or chasing rainbows in the latest revival of pyramid clubs, the American public seems ever-willing to pursue the something-for-almost-nothing dream.

Home sellers are no exception. A small, but noteworthy, number of them continue to opt for the "FSBO" (for sale by owner) route in marketing their homes.

Basic question: Can a home be sold without the help of a competent, full-service Realtor? Honest answer: Of course it can, but does it make economic sense to do it that way?
Seldom, indeed - and I saw no hard evidence to the contrary during more than 50 years in the residential brokerage field.

Before you dismiss my opinion as merely the self-serving view of an industry loyalist, please read on; if you're ever going to sell a home, you'll be glad you did.

I'm (safely) assuming that, as a seller, you will be interested in realizing the highest price obtainable. (If the proceeds don't matter, any old marketing plan will do, including an absolute auction or accepting the first cash offer of a speculator.)

Realizing that the highest obtainable price is possible only - repeat, only - if you can expose the property to the best market, in terms of size and quality, and if you have the proficiency to identify, satisfy and obtain a commitment from the best-qualified buyer.
Let's first examine quantity. Unless your home comes to the attention of the largest possible pool of potential buyers, you can't be even marginally sure that the best offer you received represents the best price obtainable.

Consider the facts: Although a Realtor may spend thousands of dollars each month on advertising and may have hundreds of yard signs dotting the landscape, only about 20 percent of actual buyers will be attracted by these media.

So much for doing it yourself: How many of that 20 percent will be attracted by your single yard sign and occasional ad?

So much, too, for the fringe marketers who will sell you a sign, help you write ads and tell you how to generate a few prospects.
If you want to realize that "best price obtainable," you must challenge the whole market, not just a small slice of it..

How to reach the other 80 percent? That's where the quality of the market comes in.
In a full-service real estate firm, about 30 percent of its buyers are brought to the table by cooperating brokers.

It is axiomatic that the best-qualified buyers are availing themselves of the (usually) free services offered by real estate professionals. Why should they track down ads and signs when a competent practitioner will sift through the available inventory and match their dreams with reality?
The professionals who attract those best buyers play for pay - and the good ones are worth every one of the six figures in their incomes.

The only motive, then, that could possibly lure buyers to a for-sale-by-owner home would be the hope of saving the same commission that the FSBO is trying to save - a bit of logic that seems to escape many do-it-yourselfers.

Thus, both the optimum quantity and quality of your potential pool of buyers will be available only through the help of competent professionals, who also supply the third necessary ingredient - proficiency.

It takes skill, experience and objectivity to find, qualify, service and sell a prospective home buyer in an arena where dozens, if not hundreds, of homes, sellers and agents are vying for the same prospects.

It is naive to hope that rank amateurs or cut-rate counselors could effectively compete with full-time experts whose economic lives depend on delivering satisfactory service to buyers and sellers on a daily basis.

There's no law against being your own doctor or lawyer, or hiring a partially qualified person in either profession, but it is foolish to do so.
A bargain, either in goods or services, is measured not so much by what you pay as what you get in return.

In real estate, if you pay less, you settle for inferior marketing. If you settle for inferior marketing, the cost in net proceeds will far exceed the commission dollars you thought you were saving.

Only exposing your home to the best market, in terms of quantity and quality, coupled with proficient marketing services, can put that highest obtainable price in your pocket or purse.
Bottom line: One way or another, when a home is sold, someone ALWAYS
pays a commission!

Joe Klock, Sr., CRB, CRS is a syndicated columnist and freelance writer in Key Largo, Florida. For more "Klockwork," visit www.joeklock.com.
 

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